A MESSAGE FROM THE WESTS GROUP CEO
At The Wests Group Australia, we recognise that true reconciliation is not a destination, but a continual journey of listening, truth-telling, and walking together with respect.
As one of the largest employers and community contributors in our region, we have a responsibility to lead with integrity, embedding cultural awareness, equity, and justice into the way we operate, serve, and connect. This Innovate RAP marks a deepening of that commitment.
We are proud to walk alongside the nib Newcastle Knights in this joint Reconciliation Action Plan. While we share a long and proud history, this RAP reflects our shared future, one grounded in cultural learning, partnership, and accountability to the Aboriginal and Torres Strait Islander communities across Awabakal, Worimi, Wonnarua, and beyond.
It is through sustained action that we will continue to grow as an organisation that not only respects First Nations cultures, but creates space where Aboriginal and Torres Strait Islander peoples and cultures thrive.
I thank all members of our Reconciliation Working Group and Aboriginal Advisory Group, and reaffirm Wests Group’s commitment to reconciliation with purpose, humility, and heart. A commitment made possible by the collective support of our members, supporters, staff, and partners, who each play a vital role in strengthening our journey toward a more inclusive future.
Philip Gardner
Group Chief Executive Officer
Reconciliation Action Plan
Innovate Stage Two
The second edition of our Innovate Reconciliation Action Plan (2025–2027) builds on the foundations established through the launch of our inaugural plan in 2023, continuing the momentum towards meaningful action and long-term impact.
It deepens cultural understanding, strengthens partnerships, and ensures Aboriginal and Torres Strait Islander peoples are valued, respected, and represented across every part of our organisation from sport and entertainment to hospitality and community engagement.
Reconciliation Action Plan
Innovate Stage One
Our inaugural Innovate Reconciliation Action Plan (2023–2025) strengthened connections between the nib Newcastle Knights, Wests Group, and First Nations communities, creating opportunities for Aboriginal and Torres Strait Islander peoples while increasing awareness and understanding of reconciliation across our organisation and community.
Through the plan, we educated Members and Fans, sponsors and partners, employees, and the broader community on the importance of reconciliation and the role we all play in advancing it.
Stage One | Action Plan Progress Report.
The Artwork and The Artist
The artwork featured in the second edition of our Reconciliation Action Plan (RAP) was created by Judith Franklin, a proud Darkinjung and Wanaruah woman living on Awabakal Country. An award-winning artist, Judith is known for creating contemporary Aboriginal artworks that celebrate culture, connection, and storytelling.
Judith’s artwork, Spirit of Newcastle Knights, celebrates the unity of the Club with the First Nations peoples across Awabakal, Worimi, and Wanaruah Country. Flowing waterlines, circles, and footprints represent strength, resilience, and interconnectedness, reflecting the burning spirit of the Knights and the enduring cultural legacy of Aboriginal and Torres Strait Islander peoples.
Real Stories
Celebrating 50 Years of NAIDOC Week
In 2026, West proudly celebrated the 50th anniversary of NAIDOC Week, recognising five decades of honouring and celebrating the history, culture and achievements of Aboriginal and Torres Strait Islander peoples.
Exploring Future Career Pathways
In partnership with the Clontarf Foundation, Wests Group welcomed around 40 local students to explore career pathways through hands-on experiences and workplace exposure.
A Partnership with Purpose
Wests Group is proud to announce a new partnership with Supply Nation, marking an important step in our commitment to creating meaningful opportunities for Aboriginal and Torres Strait Islander businesses.
Strengthening Our Reconciliation Commitment
We are proud to launch the second edition of our Innovate Reconciliation Action Plan (RAP) 2025–2027
Commitment to Cultural Capability
The Wests Group maintains a longstanding commitment to advancing Indigenous education & engagement in genuine partnership with Aboriginal and Torres Strait Islander communities
Youth Ambassadors
In 2025, the nib Newcastle Knights were proud to have four Hunter Region students selected to represent the region and the Club at The NRL Indigenous Youth Summit
Inspiring the Next Generation
Wests proudly hosted an Industry Day with the Clontarf Foundation and NASCA to offer students a hands on experience in the workplace.
Empowering Indigenous Youth
The Wests Group is proud to support Cultural Choice Association Inc. with a $20,000 grant through our ClubGRANTS initiative
Our Advisory Board
The Aboriginal Advisory Group guides the strategic direction of reconciliation across both the nib Newcastle Knights and Wests Group Australia. This group reflects cultural diversity, regional insight, and intergenerational strength.
Ashley Gordon
Executive Director NSW Aboriginal Safe Gambling Services, Newcastle Knights Old Boy (#46)
Andrew Smith
CEO, Worimi Local Aboriginal Land Council
Nadine Wood
Deputy Chair Worimi Local Aboriginal Land Council, Joint Management Coordinator, Worimi Conservation Lands, NSW National Parks & Wildlife Service
Simone Jordon
Indigenous Employment Partner, University of Newcastle
Jason Darney
Executive Director, Education and Skills, TAFE NSW
Rod Smith
Tackling Indigenous Smoking and Vaping Community Worker, Awabakal